Units
- The Italian cultural system:
institutional framework,
strategic dynamics, and
economic impact
- Introduction to sponsoring and
fundraising for art and culture in
Italy
- Foundations of marketing for
sponsorships and fundraising
- The sponsorship market and the
value of art for businesses
- Donor foundations, the Italian
and international markets for
funding for the arts
- Sponsor-sponsee relations.
Analysis of expectations,
perspectives, and objectives of
each party from negotiations to
the contract
- Strategies and instruments for
private donors
- Digital communication and
promotion in cultural institutions
- Sponsoring and contract law
- Grow and manage a
culture of fundraising and
entrepreneurship
- Tax law and sponsorships
Bequests
- Performance management
instruments for art and culture
Impact assessment
- Private support for art and
culture in the United States
This list may be subject to change.
Length
Five months, from the end of
January to the
beginning of July
2022.
Admission requisites
Legal age: professionals, consultants, and entrepreneurs in the
cultural sector or third sector generally.
Language
Italian with some units
and guest speakers in
English.